Brand Guidelines

Our guidelines below offer a simple framework for promoting the Infinex in marketing communications.

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Infinex Logo

When featuring the Infinex logo on darker backgrounds use the “Cantaloupe” version or “White” version for grayscale themes. For lighter backgrounds use the “Black” version.

“Cantaloupe” version for darker backgrounds

“White” version for grayscale themes

“Black” version for lighter backgrounds

Infinex Icon

Use the icon on its own only if you do not have enough space for the full logo or in cases when the Infinex brand has already been established.

While the icon can exist without the wordmark, the wordmark should never exist without the icon.

Clear Space

The amount of clear space around the logo should be equal to or greater than the height of the Infinex icon. This keeps the logo from getting crowded by images, text, or other graphics that compromise its visual integrity.

x
x
x
x
Infinex logo, cantaloupe version
x
x
x
x
Infinex icon, cantaloupe version

x = height of the Infinex icon

Colors

Our 3 core colors—Infinex Cantaloupe, Black and White—are the foundation of our visual identity.

Cantaloupe

hex
#FE6F39
rgb
254 / 111 / 57
hsl
16.4 / 99% / 61%
cmyk
0 / 56 / 78 / 0

Black

hex
#18191D
rgb
24 / 25 / 29
hsl
228 / 9.4% / 10.4%
cmyk
17 / 14 / 0 / 89

White

hex
#EDEEF0
rgb
237 / 238 / 240
hsl
220 / 9.1% / 93.5%
cmyk
1 / 1 / 0 / 6